Communicating and Branding Corporate Responsibility

900,00kr
Timmar: 
1
Sammanfattning: 
Consumers ask: Is the product environmentally friendly? Is it good for my health? Is it safe? Consumers are more likely to buy when the answer is yes. But only if consumers know the facts—only if business communicates, branding its commitment to corporate responsibility in stakeholders' minds.
Agenda: 
The following topics will be covered in this course: 1.) Corporate Responsibility As Good Business – a look at CR as a business strategy for making positive improvements in the world while creating and protecting corporate wealth. 2.) The Power of Communicating and Branding – communication about CR activities builds trust in stakeholders—and stakeholders are more likely to do business with a company they trust. 3.) Connecting Corporate Responsibility and Brand – a strong brand tells a good story, and CR is a good story to tell. 4.) Best Practices – from "pick an issue you can affect" to "tell a positive story," best practices have a positive impact on the bottom line.
KursmĂĄl: 
When you have successfully completed this course, you should be able to: Explain the ways in which corporate responsibility can be good for your business, Describe the ways in which branding and communication are also good for your business, Explain the role of corporate responsibility in building a strong brand, Identify and apply best practices from industry leaders.
Förkunskaper: 
Corporate Sustainability and Social Responsibility Drivers of Corporate Sustainability
SKU: Communicating and Branding Corporate Responsibility

Study after study shows that consumers are more likely to buy from a company that demonstrates a sustainable ethic—particularly in the area of corporate responsibility. This course convincingly portrays corporate responsibility as a way to create and protect wealth by building reputation and goodwill. The course also suggests that a program of corporate responsibility is useless without communication. Business has to tell a good story that sticks in consumers' minds and differentiates that business as a responsible, sustainable corporate citizen.

Pris: 900,00kr